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Nichepreneur

Part of my reading for the next week of class includes an article by Susan Friedman entitled Riches in Niches: Embrace Expertise for Profitability. It was printed in a magazine called Sales and Service Expertise. I wish I could find the volume number. It is on page 7 of whatever edition.

Susan Friedman defines a Nichepreneur as someone who passes himself or herself as an expert. Many accountants specialize in a particular field such as taxes, small business management, auditing, corporate management, etc. Being an expert allows us to charge $150 an hour for our services even if we work alone. I thought that the article is interesting even though it is aimed at any person, professional or not. She does have a book out with a similar title: Riches in Niches: How to Make it BIG in a Small Market. It also has its own website at www.richesinniches.com

It also references a book by Chris Anderson titled The Long Tail in which Chris Anderson talks about personalization of services and using niches. It could provide some aid if you are looking for a way to differentiate your firm or yourself.

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